GrassRoots 2.0 - Strategic Communications & New Media

GrassRoots 2.0 is proud to support the Washoe County Republican Party and their 2012 Lincoln Day Celebration.

Visit www.WashoeCountyGOP.org to get your tickets

GrassRoots 2.0 is proud to sponsor the Nevadan by Choice Awards.

The Nevadan by Choice Awards dinner recognizes individuals in Nevada by awarding “The Nevadan by Choice” and “Defender of the Constitution” awards to individuals who have demonstrated their determination to pursue the American dream and who work to promote and defend the United States Constitution.

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We are happy to announce that GrassRoots 2.0 is sponsoring the Western Republican Leadership Conference, October 18-21st in Las Vegas, Nevada. For more information about the conference, please visit their website www.WesternRepublican.com. See our ad in the program below.

How many emails did you get today? My bet is quite a few, but how many did you actually read?

With the emergence of cheap and easy email marketing programs, it is much easier to send mass emails than it used to be. Unfortunately, not all email marketing is created equal. In fact, cheap email marketing is the number one thing holding you back. Not only do they scream “unprofessional”, they are often riddled with hidden costs that confuse and drive away potential supporters.

Before saying, “I do” to an email vendor, here are a few things to look out for:

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GrassRoots 2.0 announced Monday the launch of their “do it yourself” automated calling program, and we couldn’t be more excited about it.

Auto dials go by many different names (autodials, robocalls, robodials, automated calling, voice broadcast, etc.) but the concept is the same. Keep reading…

The single largest line item of most budgets, public and private, is labor expense. Much has been said this year about hiring practices in a recession, but one thing is certain, at the risk of keeping business doors open, the largest line item needs to be assessed. In the private sector many jobs have been cut and salaries have been decreased. In the public sector the biggest favor we could request was deferring their cost of living increases. Keep reading…

My favorite question from a candidate is, “Why is my website so important?” This question has been prompted for various reasons, but the answer remains the same, 1 in 4 voters regularly learn something about campaigns from the internet. The fact that a quarter of the votes in a race could be decided online cannot be ignored, but some candidates are still having trouble admitting that they have a problem online. Keep reading…

***This is an email sent to Sherm Frederick of the Las Vegas Review-Journal about his blog post “I have more Facebook “friends” than you” posted Friday, Jun. 25, 2010***

Dear Sherm,

I wanted to take a moment to share a response to your blog entry about Sharron Angle’s Facebook fans. Funny enough, I wrote about this topic just last week, before Sharron Angle claimed “fan” victory over Harry Reid. The truth is that this is an award that we cannot predict the true winner of until Election Day, and even then, that award will go to the campaign that spends the most money on Facebook advertising. There are only a few reasons why fans are helpful to a campaign, but in the US Senate Race, fans are being used to compensate for other campaign problems. Keep reading…

In the wake of primary elections nationwide, candidates are asking themselves why their social media presence didn’t provide the silver bullet for them that it did for Barack Obama in 2008 and Scott Brown in early 2010. The winner of the US Senate Primary in Nevada and the opportunity to face Harry Reid in the fall left a field of candidates with bigger and shinier social networks wondering why more fans, more ads and more messages didn’t catapult them to victory. Keep reading…

Welcome to the new GrassRoots 2.0 Blog! We look forward to posting our thoughts on campaigns in the 21st century on topics ranging from Facebook and Twitter to general campaign tips. We look forward to the conversation.
Bryan & Megan