gop - GrassRoots 2.0 - Strategic Communications & New Media

In the wake of primary elections nationwide, candidates are asking themselves why their social media presence didn’t provide the silver bullet for them that it did for Barack Obama in 2008 and Scott Brown in early 2010. The winner of the US Senate Primary in Nevada and the opportunity to face Harry Reid in the fall left a field of candidates with bigger and shinier social networks wondering why more fans, more ads and more messages didn’t catapult them to victory. Keep reading…