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Not all email marketing is created equal
Posted on August 2 2011 by in Online Strategy with 0 comments
How many emails did you get today? My bet is quite a few, but how many did you actually read?
With the emergence of cheap and easy email marketing programs, it is much easier to send mass emails than it used to be. Unfortunately, not all email marketing is created equal. In fact, cheap email marketing is the number one thing holding you back. Not only do they scream “unprofessional”, they are often riddled with hidden costs that confuse and drive away potential supporters.
Before saying, “I do” to an email vendor, here are a few things to look out for:
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What’s a website, anyways?
Posted on September 16 2010 by in Online Strategy with 0 comments
My favorite question from a candidate is, “Why is my website so important?” This question has been prompted for various reasons, but the answer remains the same, 1 in 4 voters regularly learn something about campaigns from the internet. The fact that a quarter of the votes in a race could be decided online cannot be ignored, but some candidates are still having trouble admitting that they have a problem online. Keep reading…
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